I actually disagree on your last point. The brand AT&T has so much more mindshare in the American public that it would have been pretty ridiculous for them not to make the change.
I see what you are saying about America's perception of AT&T. Despite this, it's still darn well confusing every time they say "Cingular: the new AT&T." Once the dust settles after a brand change, things tend to work out for the best. It's in the interim that it just creates more confusion.
Reader Comments (Page 1 of 1)
MasterCKO @ Jul 27th 2007 6:07PM
I actually disagree on your last point. The brand AT&T has so much more mindshare in the American public that it would have been pretty ridiculous for them not to make the change.
john russell @ Jul 27th 2007 6:11PM
I see what you are saying about America's perception of AT&T. Despite this, it's still darn well confusing every time they say "Cingular: the new AT&T." Once the dust settles after a brand change, things tend to work out for the best. It's in the interim that it just creates more confusion.
MasterCKO @ Jul 27th 2007 8:38PM
Fair enough. I agree with you there.