Cisco axes Linksys branding

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john russell @ Jul 27th 2007 6:05PM

This will likely only confuse many people, just like a Pacific Northwest's sports and outdoor store changed its name recently from GI Joe's to simply Joe's, and the even more confusing rebranding of Cingular as at&t.

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MasterCKO @ Jul 27th 2007 6:07PM

I actually disagree on your last point. The brand AT&T has so much more mindshare in the American public that it would have been pretty ridiculous for them not to make the change.

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pupkick @ Jul 27th 2007 7:17PM

Well, seeing as most users of Cingular are sure to be in the highschool/college realm, they haven't really been around for "AT&T" as the older sets know it. The problem with them, is that it just WAS AT&T, then Cingular, then AT&T again. Lame. As for Linksys, the name should become a product line, rather than the brand name. All the low end crap ;)

Neutral

MasterCKO @ Jul 28th 2007 4:31AM

@pupkick:
most of the _users_ might well be the high school college realm, but most of the _bill-payers_ are their parents. Hence, AT&T.

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